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Marketing Measurement For The Privacy First Era

Aryma Labs is your global partner to drive marketing efficiency and effectiveness in a privacy first era.

We leverage Marketing Mix Modeling (MMM), causal inference and experimentation to enable enterprises of all sizes to optimize their Marketing performance and ROI.

Built with Statistics, Enhanced with AI

ArymaEdge

MMMGPT

MMM Services

MMMDiagnose

It's time to adopt Next Gen MMM

Adopt Marketing Mix Modeling solutions without breaking your bank

The goal of good marketing ROI solution is to provide organizations with a good ROI and not eat into the ROI

MMM need not cost you $100k

Through years of experience and R&D, we have been able to lower the cost and time on MMM !!

MMM for Enterprises of All Sizes

Why Aryma Labs MMM solutions?

MMM models delivered

0 +

Industries covered

Marketing investments positively impacted

$ 0 Mn

MMM solutions adopted by clients across 5 continents

USA

Brazil

France

Malaysia

Austraia

Saudi Arabia

India

Holistic approach to Marketing attribution

Aryma Labs leverages MMM, Experimentation and Causal Inferences to measure and optimize your true ROI.

We specialize in analyzing, modeling and interpreting marketing spends data to provide comprehensive insights into the effectiveness of your marketing initiatives across various channels.

With our robust modeling techniques, we help you fine-tune your marketing mix, allocate budgets wisely, and identify the most impactful strategies to maximize Marketing ROI.

Why Aryma Labs' MMM is best for you

In the process of delivering 300+ MMM models worldwide across different industries, we have developed and perfected techniques that enable clients to find the true ROI

Key Features
Domain Specific MMM Models
Faster Model build time
Granular insights
Captures long-term effects of Marketing efforts
Clear go / no-go decisions unlike Bayesian MMMs
Dynamic Betas
Capability to model diverse KPIs
MROAS
Model Specification tests
Handles Seasonality
Handles Endogeneity
Handles Multicollinearity
Causal inference incorporated
Incrementality testing
Frequent model updates

Aryma Labs has cracked the top 5 problems in MMM

Our New Offerings - Animated MMM charts

Because Marketing reality is not a snapshot but a Movie

ArymaEdge® – State of the Art MMM Platform

How ArymaEdge® benefitted clients?

Increased ROAS by 30%

Reduced CPL by 10%

Improved Lift by 20%

Reduced ad spends wastage by 25%

$100 Mn Marketing Budget allocated

Get the Marketing Edge with ArymaEdge®

We are trusted by some of the best companies in the world

What our clients

Say about us

Ben Heindl Kidde (A Carrier Company) Associate Manager, Data Science & Media Analytics

We are thrilled with the results Aryma Labs delivered in tackling the granularity challenges in our Marketing Mix Modeling (MMM) analysis.

Their application of the Game Theory Approach (GTA) brought a level of depth and clarity we hadn’t seen before, allowing us to identify and act on precise insights across our media channels.

Aryma Labs’ team was responsive, professional, and highly skilled, ensuring our objectives were met every step of the way.

Their innovative methods have added tremendous value to our strategic planning, and I am genuinely excited to collaborate with them again in the future.

Aryma Labs is a true asset to any organization seeking data-driven excellence.

Diego Pacheco Castro BI & Pricing Manager, McDonald’s Mesoamerica

We want to express our satisfaction with the excellent results delivered in the MMM reports provided by Aryma Labs. Throughout our collaboration, their team exhibited a very high level of professionalism and expertise, ensuring a seamless process at all times.

The report presented to us was comprehensive, reflecting a great understanding of our needs and industry requirements. We recommend Aryma Labs for their outstanding service and expertise to any organization in the industry, as they consistently deliver outstanding results and demonstrate dedication to client satisfaction.

Bastiaan de Clercq Head of Digital and Media, FrieslandCampina

The Marketing Mix Model analysis Aryma Labs did for us gives us a good insight on what levers are most efficient to drive sales, penetration and brand health.

Aryma Labs was able to share first results in only 1.5 months and the full report was ready in 2 months, which is considered fast for a MMM. The team provided good services and were very flexible when things needed to change last minute.

Marilois Snowman Founder and CEO Mediastruction, USA

Aryma Labs has been a valuable partner in using data science to answer marketing questions not visible in dashboards and metrics reports. Their professionalism, on-time response and quality of work has been a real asset to Mediastruction.

Case Studies

See how our clients benefitted from MMM

How we helped a QSR Brand Improve its Seasonality Prediction through RBF Technique

This case study is based on our research paper that explores the use of Radial Basis Functions (RBFs)..

Cracking The Granularity Problem In MMM

How we implemented MMM for a home decor brand and found which creatives were effective !!

5% reduction in CAC

How we modeled football crowd attendance through MMM

Still not convinced?

See how one client regretted not choosing Aryma Labs? ☺