Marketing measurement for the privacy first era.
Aryma Labs is your global partner to drive marketing
efficiency in a privacy first era.
efficiency in a privacy first era.
We leverage Marketing Mix Modeling (MMM), causal inference and experimentation to enable enterprises of all sizes to optimize their Marketing performance and ROI.
Adopt Marketing Mix Modeling solutions without breaking your bank
The goal of good marketing ROI solution is to provide organizations with a good ROI and not eat into the ROI
MMM need not cost you $100k
Through years of experience and R&D, we have been able to lower the cost and time on MMM !!
MMM for Enterprises of All Sizes
Why Aryma Labs MMM solutions?
MMM models delivered
0
+
Industries covered
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Marketing investments positively impacted
$
0
Mn
MMM solutions adopted by clients across 5 continents
USA
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Brazil
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France
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Malaysia
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Austraia
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Saudi Arabia
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India
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Holistic approach to Marketing attribution
Aryma Labs leverages MMM, Experimentation and Causal Inferences to measure and optimize your true ROI.
We specialize in analyzing, modeling and interpreting marketing spends data to provide comprehensive insights into the effectiveness of your marketing initiatives across various channels.
With our robust modeling techniques, we help you fine-tune your marketing mix, allocate budgets wisely, and identify the most impactful strategies to maximize Marketing ROI.
Why Aryma Labs' MMM is best for you
In the process of delivering 300+ MMM models worldwide across different industries, we have developed and perfected techniques that enable clients to find the true ROI
Key Features | |
---|---|
Domain Specific MMM Models | |
Faster Model build time | |
Granular insights | |
Captures long-term effects of Marketing efforts | |
Clear go / no-go decisions unlike Bayesian MMMs | |
Dynamic Betas | |
Capability to model diverse KPIs | |
MROAS | |
Model Specification tests | |
Handles Seasonality | |
Handles Endogeneity | |
Handles Multicollinearity | |
Causal inference incorporated | |
Incrementality testing | |
Frequent model updates | |
ArymaEdge® – State of the Art MMM Platform
How ArymaEdge® benefitted clients?
Increased ROAS by 30%
Reduced CPL by 10%
Improved Lift by 20%
Reduced ad spends wastage by 25%
$100 Mn Marketing Budget allocated
We are trusted by some of the best companies in the world
What our clients
Say about us
Bastiaan de Clercq
Head of Digital and Media, Malaysia
The Marketing Mix Model analysis Aryma Labs did for us gives us a good insight on what levers are most efficient to drive sales, penetration and brand health. Aryma Labs was able to share first results in only 1.5 months and the full report was ready in 2 months, which is considered fast for a MMM. The team provided good services and were very flexible when things needed to change last minute.
Case Studies
See how our clients benefitted from MMM
Cracking The Granularity Problem In MMM
How we implemented MMM for a home decor brand and found which creatives were effective !!
Still not convinced?
See how one client regretted not choosing Aryma Labs? ☺