7% lift in Revenue

How MMM helped identifying the most effective campaigns out of 300 social media campaigns

Problem:

The client, a tech company, had run 300 different campaigns on Google, Facebook, and Instagram in two years’ time. Due to large no. of campaigns running at different point in time, the client wanted to understand which were the most effective digital campaigns driving revenue.

Solution:

Impact

Increase in ROI – 2X

Revenue lift observed – 7%

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