MMM’s Granularity Problem Solved

We cracked one of the hardest problem in MMM – The granularity problem.

One of the complaints many have with respect to MMM is that it does not provide granular insights.

Due to data sparsity issues, sometimes, cumulative spends are used and this leads to loss of information at the creative level.

So, we took an innovative approach to solve this problem.

Download the whitepaper below to know more.

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Note : This Podcast is generated through Notebook LM. Curated and Verified by Aryma Labs for Accuracy.

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