In late 2018, We explored the option of VC funding. Some of the VCs asked us why we focused on Marketing Mix Modeling solutions.
We told them at that time that MMM will be a sought after solution not only in FMCG/CPG space but in other domains as well.
Call it a hunch or educated guess, we believed in our gut feel and bootstrapped our startup in early 2019.
Fast forward 2023
๐ We see many new companies mushrooming with only MMM focus.
๐ We see nearly 100% increase in demo requests and pitch meeting requests as compared to last quarter.
๐ฏ We see big firms like Meta, Amazon and Google increasing their R&D efforts on privacy proof solutions (mainly MMM).
โฌ Last but not least, the google trends results further vindicate the above points.
Given the impending 3rd party cookie deprecations and other data privacy regulations, I am once again very bullish on Marketing Mix Modeling. ๐
If you are looking to learn more about Marketing Mix Modeling, schedule a call with us (link in Resources)
Resources:
Learn more about MMM: https://arymalabs.com/marketing-mix-modeling/
