MMMDiagnose
Powered by Aryma Labs
Helping you trust your MMM models better.
Why MMMDiagnose?
- When you buy anything, you evaulaute it on many parameters. MMM should not be any different.
- The legacy way of calibrating MMM models only through in-sample MAPE, R-square value, P-value is outdated and inefficient.
- MMMDiagnose uses a robust and scientific scoring algorithm to tell you how good or bad your MMM models are in an intuitive way.
- Most importantly it tells you what should you do next with your model.
Why MMMDiagnose is a game changer?
Requires data on only 4 items
1) Ground truth data (e.g. Given Sales data)
2) Model prediction data (e.g model sales predictions)
3) Spend share (optional)
4) Effect share (optional)
Test and safeguard your IP
Test MMM model thoroughly without divulging your IP. No need to divulge your secret sauce.
Modeling philosophy agnostic
Works on Bayesian MMMs and Frequenstist MMMs
One comprehensive metric
Provides a comprehensive picture of the health of your MMM model by synthesising disparate model metrics.
Clear
'what to do solutions' provided.
Model update or not
Provision to find out if your model needs an update.
What is Aryma Score?
Aryma Score is a comprehensive and scientific score that informs you about your MMM model health. It is designed based on :
- Strong Fundamental and Replicable Research
- Meta analysis of 300 MMM models.
- Analysed goodness of fit measures like R square values, p-value, confidence intervals.
- Studied the business relevancy of statistically robust models.
- 10,000 model fit simulations.
- Adequate and appropriate weightage given to metrics that impact MMM models accuracy the most on the ground.
- Adequate weightage given to metrics that capture business error (Decomp RSSD) to ensure business relevance too.
- Overall, it is a score developed by synthesising nearly a dozen calibration metrics which accurately predicts the health of your MMM model both statistically and business wise.
Who is it for?
MMMDiagnose is for both clients and MMM vendors alike.
Clients can test their MMM vendors' models themselves.
MMM vendors can know the Aryma score of their MMM model before shipping to the client.
Pricing
Standard Plan
$ 99 / month
- Evaluate unlimited number of models.
- Upto 5 seats provided.
- 24/7 support
- Detailed explanation and rationale provided for each metric.
Standard Plan
$ 999 / year
- Evaluate unlimited number of models.
- Upto 5 seats provided.
- 24/7 support
- Detailed explanation and rationale provided for each metric.
Note : All registered users can test up to 5 models for free.
