Why MMM Boootstrapper?
- Ever wondered how reliable your Marketing Mix Model really is?
- Do you know if your variables are truly stable or just lucky in one run?
- With the Bootstrap Analyzer, we run 1,000+ model iterations to help you find out:
- How often does each variable land with the correct coefficient sign?
- Are your error metrics (MAPE, RMSE, NRMSE) stabilizing across repeated runs?
- Which variables are rock solid, and which ones start to shake under pressure?
Trust your MMM Models better
Why MMM Bootstrapper is a game changer?
Know how robust your MMM models are.
Spot weak or unstable variables before making big budget decisions.
Develop stakeholder trust on your modelโs stability and recommendations.
How Does MMM Bootstrapper works?
- MMM Bootstrapper leverages the statistical technique of Bootstrapping to build 1000+ model iterations. At each iteration, the algorithm checks for model's stability and the variable sign stability.
- The algorithm then computes the number of times the model's variables provide the same sign over a 1000+ model iterations.
- The algorithm also checks for parameter identification and stability across 1000+ model iterations.
- Finally the Bootstrapper displays the average number of times the varaibles had the right sign over the course of 1000+ model iterations.
Who is it for?
MMM Bootstrapper is designed for MMM vendors and analysts.
MMM vendors can develop confidence in their models before shipping it to clients.
Pricing
Standard Plan
$ 99 / month
- Evaluate unlimited number of models.
- Upto 5 seats provided.
- 24/7 support
- Detailed explanation and rationale provided for each metric.
Standard Plan
$ 999 / year
- Evaluate unlimited number of models.
- Upto 5 seats provided.
- 24/7 support
- Detailed explanation and rationale provided for each metric.
Note : All registered users can test up to 5 models for free.
