Why Aryma Delta?
- What if you could sense incrementality qualitatively, continuously, and without running a single experiment?
- What if you could detect whether your campaigns are truly moving the needle from the moment they launch, instead of waiting until they end?
- That’s exactly what Aryma Delta does.
- Aryma Delta applies Information-Theoretic methods - including Transfer Entropy, KL Divergence, Copulas, and Information Loss - to uncover how much information your marketing campaigns contain about real business outcomes such as sales, subscriptions, and customer acquisitions.
- Unlike simple correlation, these measures reveal how much of the movement in your KPI is actually explained by your marketing activity - offering a continuous qualitative read on incrementality.
Measure Incrementality Continuously
Why Aryma Delta is a game changer?
Measure Incrementality qualitatively without running an experiment.
Continuously get an understanding of how incremental your campaigns or marketing spends right from the start.
Overlay campaign details and spend details to verify if the incrementality reported is accurate or not.
Works with both MMM derived contribution numbers as well as raw spend numbers
Get early insights on the efficacy of your marketing spends.
Save time and money
How Does Aryma Delta Work?
- Aryma Delta leverages a patent-pending approach grounded in information theory techniques such as Transfer Entropy, KL Divergence, Copulas, and Information Loss - to measure how much information your marketing spends or campaigns contain about key outcomes (sales, subscriptions, acquisitions, etc.).
- The information delta, the change in information content over time - reveals when marketing is truly resonating. Our research shows that strong creatives or effective medium choices lead to a sharp increase in information content about outcome changes.
- Aryma Delta also performs a pre-period vs. post-period comparison of information loss, highlighting whether the marketing signal strengthens or fades over time - an early indicator of campaign or media fatigue.
- While Aryma Delta qualitatively measures and reports incrementality, for quantitative estimation we recommend running causal tests such as Difference-in-Differences (DiD), Interrupted Time Series Analysis (ITSA) or Geo hold out tests.
Who is it for?
Aryma Delta is for all Marketers – Brand and Performance Marketers
For clients lacking the time and money to run incrementality experiments
Pricing
Standard Plan
$ 99 / month
- Evaluate unlimited number of models.
- Upto 5 seats provided.
- 24/7 support
- Detailed explanation and rationale provided for each metric.
Standard Plan
$ 999 / year
- Evaluate unlimited number of models.
- Upto 5 seats provided.
- 24/7 support
- Detailed explanation and rationale provided for each metric.
Note : All registered users can test up to 5 models for free.
