What is Aryma Nebula?
- Aryma Nebula is an Agentic AI marketing spend optimizer that tells you how to allocate your budget for the next week or month based on your MMM model, past spending patterns, ROI, MROAS and saturation curves. It's meant for continuous decisioning, not just annual planning.
- Powered by Aryma’s proprietary MMM engine, Aryma Nebula makes budget allocation:
- Autonomous (with agentic reasoning)
- Evidence driven (incrementality-first) and with
- Statistical guard rails
- This is not just a budget tool.
- This is where your next marketing growth star is born.
Aryma Nebula - Key Features
Sales-Target-First Budget Allocation
Agentic & Autonomous Allocation Engine
Nebula doesn’t require manual spreadsheets or guesswork — its AI agent reasons across your MMM model, historical spends, ROI, and saturation curves to autonomously recommend budget allocations. Minimal manual intervention, maximum precision.
ROI-Based Mode (Efficiency-First Allocation)
Need efficiency over just hitting targets? Switch to ROI-based optimization: Nebula ranks channels by return (ROI / ROAS/MROAS) and allocates spend to high-ROI channels first — ensuring marketing dollars go where they perform best.
Saturation & Spend-Cap Guardrails
Avoid overspending and diminishing returns. Nebula uses historical spend and saturation data to set spend ceilings (e.g. ~130% of past max), ensuring you don’t over-leverage any single channel.
Dynamic Risk & Channel Health Warnings
Each channel gets a “risk level” (low / medium / high) depending on how far the allocation pushes beyond historical norms — giving you foresight into which channels are being stretched and which remain safe.
Lightning-Fast Optimization (Seconds to Results)
Optimizations run quickly — usually under a minute — enabling frequent adjustments and responsive budget planning for fast-changing marketing environments.
Transparent, Explainable Insights Grounded in Deep MMM Expertise — Via eMMMy
With eMMMy, you can ask why a channel got allocated more or less budget, what risks exist, and how the allocation was derived — no black-box “magic,” only clear logic backed by data. eMMMy is trained on more than 10 years of MMM wisdom, so don't be surprised at its deep insights. The result: allocations that behave like a seasoned MMM expert made them.
What Data Aryma Nebula Needs:
- Contribution Charts
- Prediction Accuracy & MAPE
- ROAS & MROAS
- Saturation Curves
- Marketing Spend Data
- Effect Share & Spend Share
- You do NOT need to run your MMM with us (though we prefer you would 🙂 ). Aryma Nebula works with any MMM - from any vendor, in any format.
Who is Aryma Nebula For
Performance Marketers
Media Buyers
Brand Managers
C-suite
Possible Use Cases
Impact Measurement Without Control Groups
Measure campaign impact even when test/control setups aren't possible.
- Works with national campaigns or full-funnel bursts
- Uses baseline + intervention modeling
- Ideal for TV, digital, and omni-channel pushes
Capture Carry-Over & Decay Effects
Model delayed and long-tail effects of advertising.
- Understand ad memory beyond the campaign duration
- Quantify post-campaign uplift
- Perfect for brand-building & awareness campaigns
Promo & Price Change Impact Analysis
Evaluate short promotions with lingering demand effects.
- Measures immediate promo lift
- Captures repeat-purchase spillover
- Great for retail, e‑commerce & FMCG
Creative & Messaging Change Evaluation
See whether a new creative or message truly worked.
- Track pre- and post-creative KPIs
- Quantify incremental performance
- Capture long-tail effects of improved creatives
Fast, Low-Setup Time-Series Measurement
Get reliable incrementality insights without experiments.
- No need for control groups or geo splits
- Works with historical time-series data
- Ideal for rapid campaign readouts
Complement to MMM & Experimentation
Fill the gap between long-term MMM and controlled experiments.
- Measures mid-term impact
- Great when MMM is too aggregated
- Strong alternative when experiments aren't feasible
True Channel ROI & Contribution
Know what’s really driving your business.
• See base vs incremental impact
• Compare channel contributions
• Understand true ROI and MROAS across platforms
Saturation & Diminishing Returns
Stop overspending. Scale the right channels.
• Detect saturation points instantly
• Avoid diminishing returns
• Find the efficient spend level for each channel
Scenario Planning & What-If Simulations
Test strategies before spending a rupee.
• Simulate budget shifts
• Forecast performance outcomes
• Compare aggressive vs conservative plans
Unified Marketing + Finance Decisions
Give every team the same source of truth.
• Transparent MMM outputs
• Shared insights for Marketing, Finance & Growth
• Faster, aligned budget decisions
MMM at Scale for Enterprises
One platform for all markets, brands, and channels.
• Multi-brand and multi-market MMM
• Automated data ingestion & refresh
• Enterprise-grade planning at scale
Validate Strategic Shifts
Prove what works at the strategic level.
• Measure impact of media mix changes
• Evaluate new channels or creative strategies
• Quantify ROI of big marketing decisions
Pricing
Standard Plan
$ 99 / month
- Evaluate unlimited number of models.
- Upto 5 seats provided.
- 24/7 support
- Detailed explanation and rationale provided for each metric.
Standard Plan
$ 999 / year
- Evaluate unlimited number of models.
- Upto 5 seats provided.
- 24/7 support
- Detailed explanation and rationale provided for each metric.
