Boosting Lead Generation
Netting $2.1 Mn incremental revenue, $250k saved and Boosting Lead Generation
Problem:
The client โ An office equipment & solutions company, ran promotional campaign in one market for a period of one year and noticed that the campaign was very successful in generating incremental leads. This market was termed as โIdeal Marketโ.
The client planned on implementing a similar campaign in other new markets (candidate markets) and wanted to identify which new markets were similar to the ideal market.
With the limited budget at hand, they wanted to understand which new markets could be targeted which were similar to the market in which the campaign was a success.
Solution:
- Dynamic Time Warping algorithm was applied to understand which โCandidate Marketsโ were similar in behaviour to the โIdeal Marketโ.
Impact
$2.1 Mn in incremental revenue; $250 K costs saved
Market Expansion
Boost in Lead generation from newer markets
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