Case Studies
Marketing Mix Modeling - Case Study
Cracking the Granularity Problem in MMM
How we implemented MMM for a home decor brand and found which creatives were effective !!
7% lift in Revenue
How MMM helped identifying the most effective campaigns out of 300 social media campaigns.
Capturing Dynamic Base (Brand Equity) through UCM
How we used UCM technique to capture dynamic Brand Equity.
How Many MMM Models To Build?
Companies Are usually Interested in Understanding Marketing Mix Across Multiple Markets. But they Might not perform Such analys is due To
Wondering Where To Spend The Next Additional Dollar
One of our clients in the energy sector, wanted to understand ROAS on their various marketing activities
Modeling Home Loan Leads through MMM
How we used MMM to model home loan leads for a leading bank in APAC region
Marketing Science
Campaign Effectiveness
How we used counterfactuals and Bayesian structural time series understand campaign effectiveness
MTA cases
Identifying key campaigns that led to conversion using Multi Touch Attribution (MTA).
Boosting Lead Generation
Netting $2.1 Mn incremental revenue, $250k saved and Boosting Lead Generation
NLP
Topic Modeling Case Study
How Topic Modeling help a client find hostile topics among various social media data
