What is DiDective?
- Not every effect you observe is truly causal. DiDective helps you detect causal effects and quantify them with precision.
- No more second guessing your marketing experiments. Wondering, “Did my campaign really drive conversions?” Move from guesswork to clear, evidence-backed conclusions.
- Built on the proven Difference-in-Differences (DiD) technique, DiDective empowers you to distinguish causal impacts from random noise.
- Identify the true causal effect of your marketing interventions with an easy-to-use, self-serve app: DiDective.
Why DiDective is a Game Changer?
Self Serve App
Run Difference-in-Differences experiments like a pro. Without writing a single line of code.
Multiple Experiment Provision
Carry out multiple experiments by adding multiple model cards. Add, switch, or compare multiple DiD setups instantly. Each card holds its own specification and results.
The Campaign windows
Real marketing campaigns often follow a start-stop pattern. With campaign windows feature, identify if the campaigns had a causal effect in that particular time period.
Combined Campaign effect vs Siloed effect
View both pooled treatment effect and window-specific effects side-by-side—no need to switch tools.
Intuitive visualization:
Auto-generated plots show treated vs. control series with shaded intervention zones. Effect-significance annotated right on the timeline.
Layman Summaries
Don't have statistics / Econometrics background, don't worry. Our Layman explanation provides you with enough details without getting into the nitty gritty.
Expert Summaries
If you are a statistician / Econometrician, the tool provides in-depth report of the analysis which you can verify and draw insights from.
Audit-Ready Assumption Checklists
Displays and documents key DiD assumptions that goes into each experiment: parallel trends, stable groups, and no spillovers—right alongside your model.
One-Click Export
Instantly download model summaries and charts as PDFs — perfect for reports, decks and importantly quick decision making.
DiDective - The Technical Features and Details
Interactive trend plots
Visualize pre- and post-intervention trends for both treated and control markets with a dynamic chart. Easily spot divergence after campaign launch and inspect window- level causal insights with annotated significance markers.
Combined Model Summary
DiDective translates regression outputs into simple explanations—perfect for stakeholder presentations.
Window specific treatment effects
Supports multiple, custom-defined intervention windows. Each window is analyzed independently for:
Built in DID equations
The equation used (with defined terms)
Pricing
Standard Plan
$ 99 / month
- Evaluate unlimited number of models.
- Upto 5 seats provided.
- 24/7 support
- Detailed explanation and rationale provided for each metric.
Standard Plan
$ 999 / year
- Evaluate unlimited number of models.
- Upto 5 seats provided.
- 24/7 support
- Detailed explanation and rationale provided for each metric.
