Identification Of Saturation Points In MMM Through Transfer Entropy
We propose an innovative approach to use Transfer Entropy for identification of saturation points (plateau) of a marketing channel.
Download the whitepaper below to know more.
Download The Whitepapers and Listen to Whitepapers Podcast
Download Whitepaper
Whitepapers podcast
Also Read:
Note : This Podcast is generated through Notebook LM. Curated and Verified by Aryma Labs for Accuracy.