1. Spends are more actionable and transactional, as you can measure direct impact on sales.

Spends data directly reflects the financial investment in marketing (your CFO would be happy 😅).

2. Spends are more accurate than impressions.

3. Cross-Channel Comparisons – Spend data enables easier comparisons between different marketing channels or campaigns in terms of their cost-effectiveness. This is essential for understanding where to allocate resources for maximum impact.

4. Saturation Curves – Saturation Curves with spends give a clear indication of saturation of the medium rather than impressions.