MMM Readiness Checker
Is your data MMM ready? – Let’s find out
Get a fast and comprehensive diagnostic of your data and modeling viability – so you can unlock the full power of Marketing Mix Modeling without surprises.
Why You Need an MMM Readiness Checker
- Before you launch a full-scale MMM project, you often hit unexpected roadblocks:
- Missing or inconsistent marketing spend data
- Insufficient time series depth or granularity
- Multicollinearity and endogeneity risks
- Unforeseen outliers in data
- No variation in data – Sameness of data (e.g. $5000 spend every month)
- The Readiness Checker helps you identify these risks early, prioritize fixes, and ensure your MMM yields robust, actionable insights - without wasted effort or modeling delays.
Why MMM Readiness Checker (MRC) is a GameChanger
Comprehensive and Intuitive Score
MMM Readiness Checker syntheses 5 important components (Data Completeness, Missing Pattern, Multicollinearity, Outlier Severity and Variation in data) that affect MMM Readiness, and give a score ranging from 0 to 100.
Clear Diagnosis and Remedy Suggestion.
MMM Readiness Checker not only tells you what is wrong with your data but also suggests you the remedy to make your data MMM ready.
Multicollinearity Checks.
The inbuilt multicollinearity checks lets you check if there are severe correlations between the variables before you choose them for modelling.
Data Distribution Checks.
Our inbuilt proprietary algorithm studies the variables’ data patter and suggests the most appropriate probability distribution that generated them.
This comes in handy if at all there is any need for data transformation.
Outlier Visualization.
With our inbuilt outlier checker, you can check the outlier pattern of any variable thus making sure your models are accurate.
One click Report
Get a comprehensive report of all the analysis in PDF format which can be shared across stakeholders.
Who is it for?
MMM Readiness checker is designed for all MMM vendors and Clients.
Clients can test their data for MMM Readiness themselves.
MMM vendors can also check the client given data for MMM Readiness and suggest data correction or augmentation to the clients.
Pricing
Standard Plan
$ 99 / month
- Evaluate unlimited number of models.
- Upto 5 seats provided.
- 24/7 support
- Detailed explanation and rationale provided for each metric.
Standard Plan
$ 999 / year
- Evaluate unlimited number of models.
- Upto 5 seats provided.
- 24/7 support
- Detailed explanation and rationale provided for each metric.
Note : All registered users can test up to 5 models for free.
