What is MMM Singularity?
- The Theory of Everything is an illusive framework in Physics that tries to explain the forces of Gravity, Electromagnetism, Nucelar Force under one coherent theory.
- What if we could explain Attribution, Prediction, Incrementality and causality under one coherent theory? This is the Theory of Everything for Marketing Measurement.
- MMM Singularity is an AI Powered tool that tries to explain the Theory of Everything For Marketing Measurement by connecting the dots between Attribution, Prediction, Incrementality and Causality.
- MMM Singularity helps you make faster, more confident, more effective marketing decisions by virtue of having a holistic outlook of all marketing levers.
MMM Singularity - Key Features
Trained on 10+ Years of MMM Intelligence
MMM Singularity is powered by a decade of real MMM consulting work – across CPG, Finance, E-commerce, Sports, QSR, and Retail.
It has learned from thousands of MMM insights, uncovering how diverse marketing inputs influence KPIs such as Sales, Revenue, Volume, Brand Equity, CAC, Leads, App Installs, and Sign-ups.
This makes MMM Singularity the most experienced MMM analyst youโve ever worked with instantly.
EMMMY - Your Dedicated MMM AI Agent
EMMMY is our custom expert-trained AI that thinks like a seasoned MMM consultant.
It naturally connects attribution, prediction, incrementality, causality, saturation, and budget optimization to give you:
- Sharp causal explanations
- Actionable recommendations
- Scenario-based insights
- Strategy-ready interpretations
With EMMMY, every MMM insight becomes usable, clear and decision-ready.
Intuitive & Interactive Dashboard
MMM Singularity includes a dynamic interface built for exploration.
Hover on any time period and instantly ask EMMMY to explain:
- Why predicted sales moved
- Which channels contributed
- How incrementality evolved
- When saturation kicked in
- What changed in the market
It feels less like a dashboard โ and more like a conversation with your smartest analyst.
Deep Dive: From Analytics โ Action
The Deep Dive engine analyzes every datapoint across your MMM outputs, cross-checks patterns, and validates causal paths.
It doesnโt stop at โwhat happened.โ
It uncovers:
- Why a specific attribution occurred
- Whether it is consistent across time
- What alternative explanations exist
How to act on it
The end result: a precise, comprehensive, actionable plan โ not just charts.
What Data Does MMM Singularity Need?
- Contribution Charts
- Prediction Accuracy & MAPE
- ROAS & MROAS
- Saturation Curves
- Marketing Spend Data
- Effect Share & Spend Share
- You do NOT need to run your MMM with us. MMM Singularity works with any MMM - from any vendor, in any format.
Who is MMM Singularity For?
For Clients
Unlock deeper insights and actionable strategies from your existing MMM reports โ instantly, without running a new MMM.
For MMM Vendors
Upgrade your deliverables with AI-powered insight generation, deeper narratives, and strategy-ready recommendations for your clients.
