ArymaEdge

Marketing Mix Modeling, Media Mix Modeling, Marketing Effectiveness, Experimentation, Causal Inference, Adstock, Marketing ROI, Statistics, Machine Learning, Marketing Attribution, Media Planning, Marketing Budget Optimization, Robyn, Multi touch Attribution, First Party Data, Privacy Proof Marketing Solutions.

Get the Marketing Edge with ArymaEdge®

Powered by robust econometric model, Enhanced by AI.

Explore MMM contribution chart at granular intervals.

Explore 1000's of scenarios and collaborate with team using our native 'Slack' like feature.

Plan your media deployment courtesy our dynamic saturation curves. Know exactly when your spends yield the highest sales or when they are going to stagnate.

Client money is not 'monopoly' money. Get a realistic picture of what reducing your spending on media might entail before implementing it on the ground.

Features

Seamless Data Ingestion and reporting via APIs

Secure, safe and scalable cloud deployed models

Insightful Exploratory Data Analysis (EDA) reports

AI powered insights and strategies

Rich collaborative features

Intelligent impact points identification

AI powered Simulator

Comprehensive customer support and training

Intuitive Data Visualizations

MMM DaaS

Have your own model? But no Dashboard?

No problemo, just plug in your MMM model data into ArymaEdge and see the insights come alive

ArymaEdge® – State of the Art MMM Platform

Pricing

Save upto 15%

Built for teams of all sizes | Transparent Pricing. Bespoke support

3 user
$1,999/mo

Platform cost

6 user
$3,999/mo

Platform cost

10 user
$6,999/mo

Platform cost

3 user
$20,400/yr

Platform cost

6 user
$40,800/yr

Platform cost

10 user
$71,400/yr

Platform cost

Possible Use Cases

Budget Allocation & Media Planning

Make smarter budget decisions with science, not guesswork.

True Channel ROI & Contribution

Know what’s really driving your business.

Saturation & Diminishing Returns

Stop overspending. Scale the right channels.

Scenario Planning & What-If Simulations

Test strategies before spending a rupee.

Unified Marketing + Finance Decisions

Give every team the same source of truth.

MMM at Scale for Enterprises

One platform for all markets, brands, and channels.

Validate Strategic Shifts

Prove what works at the strategic level.

True Channel ROI & Contribution

Know what’s really driving your business.
• See base vs incremental impact
• Compare channel contributions
• Understand true ROI and MROAS across platforms

Saturation & Diminishing Returns

Stop overspending. Scale the right channels.
• Detect saturation points instantly
• Avoid diminishing returns
• Find the efficient spend level for each channel

Scenario Planning & What-If Simulations

Test strategies before spending a rupee.
• Simulate budget shifts
• Forecast performance outcomes
• Compare aggressive vs conservative plans

Unified Marketing + Finance Decisions

Give every team the same source of truth.
• Transparent MMM outputs
• Shared insights for Marketing, Finance & Growth
• Faster, aligned budget decisions

MMM at Scale for Enterprises

One platform for all markets, brands, and channels.
• Multi-brand and multi-market MMM
• Automated data ingestion & refresh
• Enterprise-grade planning at scale

Validate Strategic Shifts

Prove what works at the strategic level.
• Measure impact of media mix changes
• Evaluate new channels or creative strategies
• Quantify ROI of big marketing decisions

FAQs

We at Aryma Labs call ArymaEdge as AIB (Actionable Insights Box). ArymaEdge is not a tool to build MMM models, we take that pain for you :). Rather we upload accurate, well specified and client approved models into the platform, post which the client benefits from the following:
  • View model outputs like contribution charts, Saturation curves, ROIs across multiple time frames.
  • Carry out various 'What-if' simulations.
  • Carry out various 'Budget allocation' exercises and choose the desired one.
  • and much more..
ArymaEdge is hosted on secure AWS servers. In addition, all the security and encryption details are taken care off.
Yes, the output of Aryma Edge can easily be shared across BI and Reporting tools via API connectors.
Of course, our auto scaling and compute feature makes sure that we can handle multiple models concurrently.

While our product is extensively tested both in terms of functionality and stress testing, there could be chances of minor bugs. We constantly endeavour to make our product 100% efficient.

We have a dedicated 24/7 team to look into the issue. We provide a 'Raise ticket' form inside the product and we ensure quick redressal of tickets.

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