ArymaEdge

Marketing Mix Modeling, Media Mix Modeling, Marketing Effectiveness, Experimentation, Causal Inference, Adstock, Marketing ROI, Statistics, Machine Learning, Marketing Attribution, Media Planning, Marketing Budget Optimization, Robyn, Multi touch Attribution, First Party Data, Privacy Proof Marketing Solutions.

Get the Marketing Edge with ArymaEdgeยฎ

Powered by robust econometric model, Enhanced by AI.

Features

Seamless Data Ingestion and reporting via APIs

Secure, safe and scalable cloud deployed models

Insightful Exploratory Data Analysis (EDA) reports

AI powered insights and strategies

Rich collaborative features

Intelligent impact points identification

AI powered Simulator

Comprehensive customer support and training

Intuitive Data Visualizations

FAQs

We at Aryma Labs call ArymaEdge as AIB (Actionable Insights Box). ArymaEdge is not a tool to build MMM models, we take that pain for you :). Rather we upload accurate, well specified and client approved models into the platform, post which the client benefits from the following:
  • View model outputs like contribution charts, Saturation curves, ROIs across multiple time frames.
  • Carry out various 'What-if' simulations.
  • Carry out various 'Budget allocation' exercises and choose the desired one.
  • and much more..
ArymaEdge is hosted on secure AWS servers. In addition, all the security and encryption details are taken care off.
Yes, the output of Aryma Edge can easily be shared across BI and Reporting tools via API connectors.
Of course, our auto scaling and compute feature makes sure that we can handle multiple models concurrently.

While our product is extensively tested both in terms of functionality and stress testing, there could be chances of minor bugs. We constantly endeavour to make our product 100% efficient.

We have a dedicated 24/7 team to look into the issue. We provide a 'Raise ticket' form inside the product and we ensure quick redressal of tickets.

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