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			<pubDate><![CDATA[Mon, 01 Dec 2025 11:31:18 +0000]]></pubDate>
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			<pubDate><![CDATA[Mon, 01 Dec 2025 10:17:15 +0000]]></pubDate>
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			<pubDate><![CDATA[Fri, 28 Nov 2025 07:54:15 +0000]]></pubDate>
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			<pubDate><![CDATA[Tue, 18 Nov 2025 12:28:05 +0000]]></pubDate>
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			<title>How we helped a QSR Brand Improve its Seasonality Prediction through RBF Technique</title>
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			<title>RBF is all we need for incorporating seasonality in MMM Models</title>
			<pubDate><![CDATA[Thu, 23 Jan 2025 14:47:05 +0000]]></pubDate>
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			<pubDate><![CDATA[Thu, 06 Nov 2025 16:01:17 +0000]]></pubDate>
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			<title>Only Two Can Tango at the Pareto Front</title>
			<pubDate><![CDATA[Tue, 07 Jan 2025 18:13:17 +0000]]></pubDate>
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			<title>Identification Of Saturation Points In MMM Through Transfer Entropy</title>
			<pubDate><![CDATA[Fri, 04 Oct 2024 09:40:25 +0000]]></pubDate>
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			<title>Novel Trifecta Approach To Feature Selection In MMM</title>
			<pubDate><![CDATA[Fri, 04 Oct 2024 09:37:19 +0000]]></pubDate>
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			<guid><![CDATA[https://arymalabs.com/wondering-where-to-spend-the-next-additional-dollar/]]></guid>
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			<title>Wondering where to spend the next additional dollar</title>
			<pubDate><![CDATA[Fri, 04 Oct 2024 09:31:54 +0000]]></pubDate>
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					<item>
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			<title>NLP Case Study</title>
			<pubDate><![CDATA[Fri, 04 Oct 2024 09:28:45 +0000]]></pubDate>
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			<title>MTA Case study</title>
			<pubDate><![CDATA[Fri, 04 Oct 2024 09:25:31 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://arymalabs.com/investigation-of-marketing-mix-models-business-error-using-kl-divergence-and-chebyshevs-inequality/]]></guid>
			<link><![CDATA[https://arymalabs.com/investigation-of-marketing-mix-models-business-error-using-kl-divergence-and-chebyshevs-inequality/]]></link>
			<title>Investigation of Marketing Mix Models’ Business Error using KL Divergence and Chebyshev’s Inequality</title>
			<pubDate><![CDATA[Fri, 04 Oct 2024 09:18:29 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://arymalabs.com/granger-causality-possible-feature-selection-method-in-mmm/]]></guid>
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			<title>Granger Causality &#8211; Possible Feature Selection Method In MMM?</title>
			<pubDate><![CDATA[Fri, 04 Oct 2024 09:06:10 +0000]]></pubDate>
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			<title>Proving Efficacy Of MMM Through Difference In Difference (DID)</title>
			<pubDate><![CDATA[Fri, 04 Oct 2024 09:06:05 +0000]]></pubDate>
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			<title>5% reduction in CAC</title>
			<pubDate><![CDATA[Wed, 02 Oct 2024 12:52:11 +0000]]></pubDate>
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			<title>1.5X MROI</title>
			<pubDate><![CDATA[Wed, 02 Oct 2024 12:47:46 +0000]]></pubDate>
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			<title>10% Lift in Sales</title>
			<pubDate><![CDATA[Wed, 02 Oct 2024 12:43:13 +0000]]></pubDate>
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			<title>Boosting Lead Generation</title>
			<pubDate><![CDATA[Wed, 02 Oct 2024 12:38:35 +0000]]></pubDate>
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			<title>Campaign Effectiveness</title>
			<pubDate><![CDATA[Wed, 02 Oct 2024 12:33:12 +0000]]></pubDate>
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			<title>Capturing Dynamic Base (Brand Equity) through UCM</title>
			<pubDate><![CDATA[Wed, 02 Oct 2024 12:26:26 +0000]]></pubDate>
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			<pubDate><![CDATA[Tue, 24 Sep 2024 05:50:39 +0000]]></pubDate>
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			<title>How many MMM models to build</title>
			<pubDate><![CDATA[Tue, 01 Oct 2024 18:45:42 +0000]]></pubDate>
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			<title>Modeling Home Loan Leads through MMM</title>
			<pubDate><![CDATA[Tue, 01 Oct 2024 18:45:05 +0000]]></pubDate>
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			<title>Cracking The Granularity Problem In MMM</title>
			<pubDate><![CDATA[Tue, 01 Oct 2024 17:11:42 +0000]]></pubDate>
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			<title>Marketing Mix Modeling</title>
			<pubDate><![CDATA[Sat, 21 Sep 2024 06:22:16 +0000]]></pubDate>
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			<pubDate><![CDATA[Fri, 13 Sep 2024 17:04:40 +0000]]></pubDate>
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			<title>MMM&#8217;s Granularity Problem Solved</title>
			<pubDate><![CDATA[Fri, 04 Oct 2024 09:41:51 +0000]]></pubDate>
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			<title>Adopting MMM for the first time ? Use Frequentist MMM</title>
			<pubDate><![CDATA[Thu, 25 Apr 2024 12:27:36 +0000]]></pubDate>
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			<guid><![CDATA[https://arymalabs.com/chebyshevs-inequality-for-marketing-mix-model-diagnostics/]]></guid>
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			<title>Chebyshev&#8217;s Inequality for Marketing Mix Model Diagnostics</title>
			<pubDate><![CDATA[Thu, 25 Apr 2024 12:22:50 +0000]]></pubDate>
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			<link><![CDATA[https://arymalabs.com/why-you-should-not-calibrate-mmm-models-through-experiments/]]></link>
			<title>Why you should not calibrate MMM models through experiments</title>
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