Incrementality Testing

What? MMM has inbuilt Incrementality testing?

Did you know MMM has inbuilt Incrementality testing? Let me elaborate. Incrementality is defined as the additional impact of a marketing on the KPI (sales,

Boost your incrementality testing through Causal Experiments

During the Black Friday – Cyber Monday (BFCM) period, we often notice that brands increase their marketing spends, roll out discounts, try new media channels

Aryma Labs is your global partner to drive marketing efficiency in a privacy-first era. Aryma Labs leverages cutting edge Data Science solutions to solve marketing measurement and attribution problems. We are on a mission to help enterprises of all sizes adopt Marketing ROI Solutions for a privacy first era.

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