Marketing Mix Modeling > Media Mix Modeling
Marketing Mix Modeling > Media Mix Modeling In a recent client pitch meeting, a client asked us what is the difference between Media Mix and
Marketing Mix Modeling > Media Mix Modeling In a recent client pitch meeting, a client asked us what is the difference between Media Mix and
Learnings from OG MMM – FMCG/CPG MMM It is a well known fact that FMCG/CPG industry were the pioneers in adopting Marketing Mix Modeling (MMM).
Weekly MMMs? Some prospective clients ask us: ● How frequently should they update their MMM models? ● Is a weekly cadence ok? Well it depends.
How MMM can make the CMO role a ‘Non Revolving Door’ job. ● “Can you help us prove that our marketing efforts worked?” ● “Can
DIY MMM ? Of late we are getting lot of calls from prospective clients for MMM adoption. One of the curious question being “Can we
I increasingly see that more is being talked about ‘How MMM can be done in 1 day’ rather than how the problems of multicollinearity and
In every Marketing Mix Modeling (MMM) project that we undertake, we always study the previous spend pattern of the client. Why? Because how much one
Do you use the right tools to evaluate your MMM model? Having the right tools to measure your MMM model’s accuracy is as important as
Few months back we published our whitepaper ‘Granger Causality – A possible Feature Selection Method in MMM’. ICYMI the link is in the resources section.
MMM Model Update Presentation – The most tense period for everyone I have been part of 100’s of MMM model presentation. However every model
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