How Multicollinearity saps the statistical power
If you are familiar with Marketing Mix Modeling (MMM) or just multi linear regression in general, you must have noticed the following effects at some
statistics
How useful is F-test in Marketing Mix Modeling?
As most of you know, one of the interesting application of linear regression is Marketing Mix Modeling (MMM). Even though additional bells and whistles are
Unpacking the granularity problem in MMM
One of the complaints many have with respect to MMM is that it does not provide granular insights. While there are multiple solutions to this
Why Heteroscedasticity matters in Marketing Mix Modeling
MMM is something that always leads you to reminisce about the learning one had or hadn’t during their statistics course. 15 years ago, when I
