Why it is not worth debating if MMM can measure Long-Term Brand Impact
Why it is not worth debating if MMM can measure Long-Term Brand Impact “Can Marketing Mix Modeling (MMM) measure long-term
Blogs
Dynamic Base MMM Models May Not Be Worth the Effort
Dynamic Base MMM Models May Not Be Worth the Effort So what is Dynamic Base? In MMM, the Base is
The Effect of Meta’s Click-Based Attribution Recategorization
The Effect of Meta’s Click-Based Attribution Recategorization Meta recently informed marketers that they are changing how click-through attribution is defined.
The Alpha Fold – MMM Parallel
The Alpha Fold – MMM Parallel I finally managed to catch up on the famous documentary “The Thinking Game”. What
Nothing Credible about Credible Intervals and Why this matters when reading ROAS or iROAS from Bayesian MMM
Nothing Credible about Credible Intervals and Why this matters when reading ROAS or iROAS from Bayesian MMM Credebile : Able
Marketing Mix Modeling (MMM) is Anti-Fragile
Marketing Mix Modeling (MMM) is Anti-Fragile Sometimes Bangalore traffic is not bad after all. Especially if one can finish a
Chebyshev’s Inequality for Marketing Mix Model Diagnostics
At Aryma Labs, we constantly endeavor to add as much science as possible to marketing. MMM model calibration historically has
How to use Robyn’s Decomp RSSD Metric Effectively
In my last post (ICYMI link in resources), I talked about the similarities and differences between Robyn’s Business metric Decomp
Similarities between Decomp RSSD and Bayesian Priors in Marketing Mix Modeling (MMM)
Open source Marketing Mix Modeling (MMM) tools are great for democratizing MMM. But they will never provide you with an
Is there one true Marketing Mix Model (MMM) model ?
Is there one true Marketing Mix Model (MMM) model ? Short answer: Yes “All models are wrong, some are useful”
