Blogs

Your Incrementality Test Is Only As Good As Your Control Market Most Geo Testing fail even before they begin !!

AI is coming for MMM jobs We recently interviewed a candidate for MMM role and were shocked to hear about

How to validate lift from OOH / DOOH campaigns My last post on OOH drew a lot of engagement. One

Why OOH is not direct response and how it manifests in the form of interaction effects OOH is rarely a

From Excel Add-ins to Gen AI: Aryma Labs Is Building Both Ends of the Future Innovation does not always mean

The Organizational Memory Problem Solved – MMM Synapse Yesterday we launched something unique and innovative. We launched our Gen AI

There is One MMM Truth. But Infinite Budget Optimization Answers. One of our course subscribers asked a very interesting question.

Why Average Video Views > Likes & Comments We are currently working with a brand and they invest a good

Media Mix is Easy. Marketing Mix is Reality. When brands start their journey be it a new consumer brand, a

Decision History Scoreboard – MMM vs Marketers At the beginning of every year, we at Aryma Labs chalk out interesting