DIY MMM ?
DIY MMM ? Of late we are getting lot of calls from prospective clients for MMM adoption. One of the
Blogs
Saas-ification will not fix the core problems in MMM
I increasingly see that more is being talked about ‘How MMM can be done in 1 day’ rather than how
Short term sales activation vs brand building measures?
A lot of D2C brands often want to benchmark their marketing effectiveness against other D2C players, disregarding the product category.
Quantum of Marketing Spend vs Pattern of Marketing Spend
In every Marketing Mix Modeling (MMM) project that we undertake, we always study the previous spend pattern of the client.
Do you use the right tools to evaluate your MMM model?
Do you use the right tools to evaluate your MMM model? Having the right tools to measure your MMM model’s
Using Transfer Entropy for Feature Selection in MMM
Few months back we published our whitepaper ‘Granger Causality – A possible Feature Selection Method in MMM’. ICYMI the link
MMM Model Update Presentation – The most tense period for everyone
MMM Model Update Presentation – The most tense period for everyone 😅 I have been part of 100’s of MMM
Preventing MMM’s Death (Again)
Many had written off MMM (Marketing Mix Models) not so long ago. But like a phoenix, MMM keeps rising from
How to get the maximum out of open source MMM libraries
How to get the maximum out of open source MMM libraries. (Hint: talk to MMM experts) Of late we are
Why I am bullish on Marketing Mix Modeling MMM
In late 2018, We explored the option of VC funding. Some of the VCs asked us why we focused on
