Blogs

MMM – A Collection of Tiny Experiments A lot of people see MMM and Experiments (Geo Lift / Incrementality experiments)

There is no uncertainty in MMM Bayesian Analyst: We prefer Bayesian MMM because it helps us quantify uncertainty. Me: But

Ghost MMM: Modeling Your Competitor Without Their ‘Complete’ Data For those of you who are F1 fans, you will recollect

Real AI Solution Providers Speak in Specifics Recently I came across a post from a MMM vendor benchmarking their “AI

Should we forget the older data in Marketing Mix Modeling (MMM)? One problem in MMM that very few discuss deeply

Good MMM AI Prompts Come From Good MMM Analysts Can AI build MMM models in mins? Yes. But would it

Meta’s MCP Server and Similar MCPs Could Create the Premier League of MMM Vendors In my last post, I talked

Marketing Measurement’s foray into MCPs – An unclear bet? Everyone is talking about MCPs in the Marketing Measurement world. Recently,

Is objective function optimization the right approach in Marketing Mix Modeling (MMM)? A lot of technical discussion that should be

MMM Synapse vs Copilot We recently got the opportunity to demo MMM Synapse to a seasoned MMM expert. The person