The Only Thing Preventing Full Automation of MMM is Adstock – And That’s a Good Thing.
The Only Thing Preventing Full Automation of MMM is Adstock – And That’s a Good Thing. In a recent meeting
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Why Calibrating MMM with Experiments can make you lose trust in both
Why Calibrating MMM with Experiments can make you lose trust in both It goes without saying that Incrementality Testing (Causal
When to use which Causal Experimentation Product – A Playbook
When to use which Causal Experimentation Product – A Playbook At Aryma Labs, we have a problem of plenty. We
It takes two to tango – You cannot build an accurate MMM model without the client’s inputs.
It takes two to tango – You cannot build an accurate MMM model without the client’s inputs. Just early this
What a very high correlation of your total media spends with sales tells about your brand?
What a very high correlation of your total media spends with sales tells about your brand? If your Total Sales
How Do you know your adstock values are accurate?
How Do you know your adstock values are accurate? During our recently concluded Marketing Measurement Marathon Course, a participant posed
Geometric Adstock Simplified in 6 Steps
Geometric Adstock Simplified in 6 Steps In our recently concluded Marketing Measurement Marathon course, a participant asked us if there
Industry Benchmarks in MMM should not be a North Star
Industry Benchmarks in MMM should not be a North Star In a recent exploration call, a prospective client asked us
MMM Updates: Why they often happen based on Budget, and not when they are actually needed !!
MMM Updates: Why they often happen based on Budget, and not when they are actually needed !! One uncomfortable truth
Causal Experiments Don’t Give a Holistic Picture of Incrementality
Causal Experiments Don’t Give a Holistic Picture of Incrementality Couple of days ago, I came across a interesting post in
