The Prestige-ification of Marketing Measurement – Are you watching closely?
The Prestige-ification of Marketing Measurement – Are you watching closely? Few weeks ago I read a post titled “why is
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Good Quasi Causal Models Should have high R Squared Value
Good Quasi Causal Models Should have high R Squared Value A connection forwarded yet another article from PYMC (Benjamin Vincent)
One of the signs that you should not trust a method or its evangelists is that they actively block you just for disagreeing with them
One of the signs that you should not trust a method or its evangelists is that they actively block you
Prior Predictive Check – Checking your Assumptions against your Assumptions !!
Prior Predictive Check – Checking your Assumptions against your Assumptions !! A Prior Predictive Check (PPC) is often presented in
Humans Don’t Think in Probabilities
Humans Don’t Think in Probabilities So Bayesians all over the world are celebrating that Elon Musk himself has endorsed “Bayes
90% of the clients already know their top marketing / media channels with out MMM. So why MMM?
90% of the clients already know their top marketing / media channels with out MMM. So why MMM? One Interesting
How we reduced MMM’s In-sample MAPE by 4.6 percentage points through RBF technique.
How we reduced MMM’s In-sample MAPE by 4.6 percentage points through RBF technique. Recently we replaced an existing MMM vendor
Why the MMM – Experimentation – MTA Triangle is kinda wrong
Why the MMM – Experimentation – MTA Triangle is kinda wrong Around a decade ago, I was in between jobs
How in-sample MAPE can signal a decline in media effectiveness
How in-sample MAPE can signal a decline in media effectiveness In a well built Marketing Mix Model (MMM) or (any
Why “Test vs Total” Geo Testing is Misleading and Not Causal.
Why “Test vs Total” Geo Testing is Misleading and Not Causal. We onboarded a client early this month and we
