MMM First? Or Experimentation First?
MMM First? Or Experimentation First? In our recently conducted Fireside chat (ICYMI – Link in comments), I had asked the
Blogs
Why “Peeking” in Experiments Can Break Your MMM
Why “Peeking” in Experiments Can Break Your MMM In our recent Marketing Mix – Unmixed podcast with Premjeet Sodhi, Premjeet
Why timing is crucial for validating MMM through Experiments.
Why timing is crucial for validating MMM through Experiments. MMM (Marketing Mix Models) by virtue of being a larger and
Why SCM analysts deny existence of real control
Why SCM analysts deny existence of real control When I was in 5th grade, my friends and I desperately wanted
We need to rethink the concept of Adstock for Gen AI Ads
We need to rethink the concept of Adstock for Gen AI Ads OpenAI AI and Perplexity have been experimenting placing
When Mathematics Makes Us Forget People: A Blind Spot in Synthetic Control Method (SCM)
When Mathematics Makes Us Forget People: A Blind Spot in Synthetic Control Method (SCM) Happy New Year Folks, All of
Why MMMs are implicitly causal but yet you still can’t prefix C before MMM
Why MMMs are implicitly causal but yet you still can’t prefix C before MMM MMM is implicitly causal if you
The Future is still Narrow AI
The Future is still Narrow AI I can see a deluge of Linkedin Posts about GPT 5.2. Of course it
MCP (Model Context Protocol) solves the connectivity layer. But MMM adoption problems were never purely about connectivity.
MCP (Model Context Protocol) solves the connectivity layer. But MMM adoption problems were never purely about connectivity. However, many marketing
Solving the hard problems in MMM through AI
Solving the hard problems in MMM through AI Everyone is suddenly racing to add AI into MMM. But I increasingly
